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Creativity and advertising : affect, events and process / / Andrew McStay
| Creativity and advertising : affect, events and process / / Andrew McStay |
| Autore | McStay Andrew <1975-, > |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Creative ability |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-04530-5
0-415-51955-1 0-203-49220-X 1-135-04531-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; 1 Introducing the sensational world of creativity and advertising; Structure of the book; Note; 2 Strangely revealing; The rise of creative advertising; Revealing and disclosing; Conclusion; Notes; 3 The poetics of advertising; Arts and crafts; The poetics of improvisation; Conclusion; Note; 4 Playful combinations; Generation; Play; Combinatorial approaches; Conclusion; Notes; 5 Sensational dimensions; Viscerality; Affect; Bodies of ideas; Conclusion; Notes; 6 Vivid living, excess and the marketplace; Transgression; Conclusion
7 Creativity and the Counter-EnlightenmentContext; Life: a project; Volo ergo sum; Idealism; Conclusion; Note; 8 Embodying culture; Insides without an outside; Biosemiosis; Imagination and the human bubble; Conclusion; 9 Concrescence and the unfashionably new; Malleability; Beyond predetermination; Conclusion; 10 Excessive media; Crafting media; Affordances; Imagining media; Ecological creativity; Transversal imperatives; Conclusion; Note; 11 Conclusions; Representation; Will; Note; Bibliography; Index |
| Record Nr. | UNINA-9910453547703321 |
McStay Andrew <1975-, >
|
||
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creativity and advertising : affect, events and process / / Andrew McStay
| Creativity and advertising : affect, events and process / / Andrew McStay |
| Autore | McStay Andrew <1975-, > |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Creative ability |
| ISBN |
1-135-04530-5
0-415-51955-1 0-203-49220-X 1-135-04531-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; 1 Introducing the sensational world of creativity and advertising; Structure of the book; Note; 2 Strangely revealing; The rise of creative advertising; Revealing and disclosing; Conclusion; Notes; 3 The poetics of advertising; Arts and crafts; The poetics of improvisation; Conclusion; Note; 4 Playful combinations; Generation; Play; Combinatorial approaches; Conclusion; Notes; 5 Sensational dimensions; Viscerality; Affect; Bodies of ideas; Conclusion; Notes; 6 Vivid living, excess and the marketplace; Transgression; Conclusion
7 Creativity and the Counter-EnlightenmentContext; Life: a project; Volo ergo sum; Idealism; Conclusion; Note; 8 Embodying culture; Insides without an outside; Biosemiosis; Imagination and the human bubble; Conclusion; 9 Concrescence and the unfashionably new; Malleability; Beyond predetermination; Conclusion; 10 Excessive media; Crafting media; Affordances; Imagining media; Ecological creativity; Transversal imperatives; Conclusion; Note; 11 Conclusions; Representation; Will; Note; Bibliography; Index |
| Record Nr. | UNINA-9910779761303321 |
|
McStay Andrew <1975-, >
|
||
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Creativity and advertising : affect, events and process / / Andrew McStay
| Creativity and advertising : affect, events and process / / Andrew McStay |
| Autore | McStay Andrew <1975-, > |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (193 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Creative ability |
| ISBN |
1-135-04530-5
0-415-51955-1 0-203-49220-X 1-135-04531-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; Contents; 1 Introducing the sensational world of creativity and advertising; Structure of the book; Note; 2 Strangely revealing; The rise of creative advertising; Revealing and disclosing; Conclusion; Notes; 3 The poetics of advertising; Arts and crafts; The poetics of improvisation; Conclusion; Note; 4 Playful combinations; Generation; Play; Combinatorial approaches; Conclusion; Notes; 5 Sensational dimensions; Viscerality; Affect; Bodies of ideas; Conclusion; Notes; 6 Vivid living, excess and the marketplace; Transgression; Conclusion
7 Creativity and the Counter-EnlightenmentContext; Life: a project; Volo ergo sum; Idealism; Conclusion; Note; 8 Embodying culture; Insides without an outside; Biosemiosis; Imagination and the human bubble; Conclusion; 9 Concrescence and the unfashionably new; Malleability; Beyond predetermination; Conclusion; 10 Excessive media; Crafting media; Affordances; Imagining media; Ecological creativity; Transversal imperatives; Conclusion; Note; 11 Conclusions; Representation; Will; Note; Bibliography; Index |
| Record Nr. | UNINA-9910827343003321 |
|
McStay Andrew <1975-, >
|
||
| Abingdon, Oxon : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emotional AI : the rise of empathic media / / Andrew McStay
| Emotional AI : the rise of empathic media / / Andrew McStay |
| Autore | McStay Andrew <1975-> |
| Pubbl/distr/stampa | Los Angeles : , : SAGE, , [2018] |
| Descrizione fisica | 1 online resource (viii, 233 pages) : illustrations |
| Disciplina | 006.3 |
| Soggetto topico |
Artificial intelligence - Social aspects
Mass media - Technological innovations Empathy - Computer simulation Communication - Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-5264-5130-1
1-5264-5132-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467077003321 |
|
McStay Andrew <1975->
|
||
| Los Angeles : , : SAGE, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emotional AI : the rise of empathic media / / Andrew McStay
| Emotional AI : the rise of empathic media / / Andrew McStay |
| Autore | McStay Andrew <1975-> |
| Pubbl/distr/stampa | Los Angeles : , : SAGE, , [2018] |
| Descrizione fisica | 1 online resource (viii, 233 pages) : illustrations |
| Disciplina | 006.3 |
| Soggetto topico |
Artificial intelligence - Social aspects
Mass media - Technological innovations Empathy - Computer simulation Communication - Technological innovations |
| ISBN |
1-5264-5130-1
1-5264-5132-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794246003321 |
|
McStay Andrew <1975->
|
||
| Los Angeles : , : SAGE, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emotional AI : the rise of empathic media / / Andrew McStay
| Emotional AI : the rise of empathic media / / Andrew McStay |
| Autore | McStay Andrew <1975-> |
| Pubbl/distr/stampa | Los Angeles : , : SAGE, , [2018] |
| Descrizione fisica | 1 online resource (viii, 233 pages) : illustrations |
| Disciplina | 006.3 |
| Soggetto topico |
Artificial intelligence - Social aspects
Mass media - Technological innovations Empathy - Computer simulation Communication - Technological innovations |
| ISBN |
1-5264-5130-1
1-5264-5132-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910823164703321 |
|
McStay Andrew <1975->
|
||
| Los Angeles : , : SAGE, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||